Cry Wolf

At Hello Willow, we love brands that inspire outdoor adventures, which is why Crywolf is one of our favourites. Founded by New Zealand designer and mum Natalie Meldrum, Crywolf creates stylish, high-performance outerwear designed to get kids outside in all weather. Known for their waterproof rainwear, eco-conscious materials, playful prints and durable designs, Crywolf combines function, comfort and sustainability to create pieces that are made for exploring, everyday adventures and passing down to the next generation.