Locally designed Sonny Label range

At Hello Willow, we love brands born from real parenting experiences, which is why Sonny Label is a favourite of ours. Created by an Australian mum and graphic designer searching for stylish, playful clothing for her son beyond the usual dinosaurs, sharks and trucks, Sonny Label creates thoughtfully designed pieces for babies and children that are as fun as they are practical. Inspired by her three boys - Banks, Zephyr and Wilkes - each collection features comfortable fits, quality fabrics and a playful aesthetic designed for everyday adventures. Ethically produced in small factories around the world and created with modern families in mind, Sonny Label offers beautiful pieces that are made to be worn, loved and passed down.