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Hello Willow

The Hello Willow Story


Hello friends! I’m so pleased you’ve come to visit our online store.

After having my daughter, and at home on maternity leave, I went online and shopped up a storm….so much so, that the postman delivering my goodies got to know me by name!

Buying the cutest local baby clothes and accessories I could find, I soon realised I’d have to leave the corporate world behind to pursue my dream of opening a shop, inspired by all the things I loved.

So, Hello Willow (named after my sassy daughter) opened in Elwood in 2015, and - wow - I’ve been having fun ever since. 

Being passionate about fashion, colour and - above all - having fun, Hello Willow is the expression of all the things that make me happy. I’ve bundled the cutest independent children’s brands from Australia and New Zealand under one roof. Supporting small and local businesses is so important to me, and I’m proud to be associated with the talents of the incredible designers and labels we stock. 

Our colourful little shop has become a destination for folk seeking out unique, stylish and locally designed clothing and gifts for the little people in their lives. I have been overwhelmed with the support and feedback of the local community since opening my store. It’s been an absolute treat to experience.

I’d love to get to know you in person, but understand life can be a juggling act, so I’ve created an online store to give you the convenience of shopping anytime you like – be it in your dressing gown, or with a glass of wine in hand (or both!)

Welcome to Hello Willow. It’s nice to have you pop by.

Jas xox 

Unique, Stylish & Fun Childrens Boutique

at hello willow we believe that:

Less Is More
we choose carefully and only buy small amounts of every item.
Community Matters
we want to feel part of your life and get to know you.
Local is Best
we are proud to only support australian and new zealand designers.
Life is too short
no matter your age your style can represent your personality