Locally designed OB Designs range

At Hello Willow, we love brands that combine beautiful design, sustainability and a sense of wonder, which is why OB Designs is a favourite of ours. Founded by husband-and-wife team Kate and Luke in Byron Bay, OB Designs creates thoughtfully designed soft toys, comforters and baby essentials inspired by their own children and the natural beauty of coastal Australia. Known for their charming characters, premium quality and commitment to sustainable materials, OB Designs products are made to delight little ones while becoming treasured companions for years to come. Loved by families around the world, these beautiful keepsakes bring joy, comfort and imagination to everyday childhood moments.